After much deliberation, discussion, and delay, it begins.
The concept for this blog is simple, and reflected in its title: Now, Then, Soon.
The world needs another source of prognostication as much as it needs another Twitter stream that aspires to link to a New York Times article the fastest, so I will spare you both. Some of what I will write will relate to what I do professionally (brand strategy and advertising), but many will not. I hope that you find them all interesting. A bit more on what to expect…
Then: The anchor of this blog will be what happened “then”– then being when I was a student from 2006-2008 (at Kellogg, in their Executive MBA Program). When I began that program, I was a bit of an outlier: there was no one else from my industry in the program, and about as many people in my industry understood exactly why I was going to get my “MBA” (quotes added not for emphasis, but rather to reflect what was often a less-than-understanding change in tone of voice). The reason I went was to be exposed to a huge array of things about which I knew nothing. And on that count and many others, it happened and then some. While there for about two years, I stood in front of a ferocious fire house of information and inspiration: every other weekend I was inundated with things I wanted to think about, wanted to apply, wanted to remember. Some of these ideas succeeded in sticking to me at the time; yet too many didn’t. So the anchoring endeavor of this blog will be a kind of intellectual archaeology: I will be going back through my classes, all of them, and pulling out an idea (or three) from each that stopped me in my tracks. Something that made me think, and made me look at the world differently than I did before. Each of these “then” posts will aspire to capture a key concept, and apply the concept to the world. Which brings us to…
Now: When I was a kid, my favorite TV show was “Name That Tune.” When I was a bit older, I was making mixtapes by recording songs off the radio onto a cassette. When I was married, my wife commented to everyone at our wedding that I lived my life to a soundtrack. Now, with most every chunk of free time that I have, I scour the web for songs and sounds and mixes that I haven’t yet heard. There’s a pattern. So, as a bit of “now” color, I plan to share a bit of the music that I uncover and enjoy at a fairly voracious rate. Some of these songs might be accompanied by a meaningful reflection on their societal significance; many will carry only an encouragement to turn up the volume and dance around in your kitchen. I haven’t actually figured out how to do any of these things, including dancing with any aplomb in my kitchen, but technology-willing I will try.
Soon: Whether it’s an idea I came across two years ago, a song I heard yesterday, or something I walked past yesterday, I will also share some thoughts on how the collision of all of these things might mean for the days to come. But know that this blog won’t live entirely in the past, nor in the observations of the present. It will try to think about, and perhaps even spark a bit of discussion, about what it might mean for the days ahead.
That’s the deal. And so it begins…
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