After lots of leaks, Tweets, and anticipation, Kanye finally released the video to his single “Power”… and found himself in the middle of a social media trick. Of course, in Kanye’s words, he didn’t make a music video. He made a painting. Shot as if it were a wall in the old wing of the Art Institute come to life, this proves that the increasingly elusive music video is still a vibrant and inventive art form.
However, if you were off looking for this video in recent days, you may have found yourself quizzically looking at a stranger with a harmonica. Bad News Brown, the self-proclaimed “first hip-hop harmonica player” posted his video a few weeks ago but titled it “KanYe West – POWER (Official Music Video). 285,000 views later, this bit of deception has put Mr. Brown (or is it Mr. Bad News?) into the cultural conversation.
Is this a pathetic ploy? A clever bit of social media subterfuge? Or both?