The Witness Protection School of Marketing

In a world where many (most?) go to great lengths to over-publicize every aspect of their existence, the allure of mystery has never been greater.  In the mode of The Weeknd’s explosion onto the scene, several artists now are making their name by aggressively expunging any possible way to know anything about them.  Fame via enforced anonymity; desire fueled by denial.

The most recent of these mysteries is “One Room.”  With a moody track and a video that looks like it could have been shot by a Dharma Initiative employee on a Blair Witch kick, One Room has set music bloggers ablaze with  an almost forensic sense of speculation.

Who are these guys?


I Want You, One Room

One Response to The Witness Protection School of Marketing

  1. Pingback: Another Incognito Duo | Then, Now, Soon…

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